The work of Dublin street artist, James Earley, the bottle marks the start of the brand’s ‘#BeOriginal’ campaign, which was launched globally in March 2016.
The 2016 bottle was inspired by the bridges crossing the River Liffey in Dublin, and reflects how structures like this represent the “soul of modern Dublin” by linking spaces, people and ideas. Earley has incorporated key features of Irish bridges into his design, including the Grattan, Sean O’Casey and Samuel Beckett, while also depicting his love for Dublin through details such as the Atlantis and Anna Livia visual icons.
He has also used the slogan ‘Dublin, our city’, to emphasise the “welcoming atmosphere of the city”.
Content 70cl - volume 40%