Martell Création Grand Extra
This Martell Création Grand Extra, created for key markets such as Asia, Russia, the USA and, of course, duty-free made its debut in Asia in November 2006, followed by Malaysia in January 2007 and the other target markets later that year. Création Grand Extra is the product of several years of work by the Martell cellar master Bruno Lemoine, using some of the oldest eau-de-vie on hand, and is intended as a tribute to the Martell founder. The company says it is a reinterpretation of the Martell Extra, which was first conceived in the early nineteenth century but never widely distributed.
Content 700ml - volume 40%
In 1715, Jean Martell, a young merchant originally from Jersey, created his own trading business in Cognac, on the banks of the Charente, and thus founded one of the very first cognac houses. After his death in 1753, his widow and then his two sons and grandson continued this tradition and developed the export business to make Martell the number one in England in 1814.
In 1831, Martell created his first “VSOP” (Very Superior Old Pale) cognac and continued its international expansion. Its fame spread throughout the world, with the first exports to Japan and other Asian markets, such as Indonesia, Vietnam, Malaysia and Korea. Cordon Bleu, created in 1912, is probably Martell’s most famous product.
In 1987, Seagram took control of Martell for $1.2 billion. Since 2001 Martell is part of Pernod Ricard.
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