Lay Mau (1941-1951)

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In 1951, the Chinese government decided to produce Kweichow Moutai on a large scale to increase revenue for the country. Due to this 3 leading distilleries Chengyi (established in 1863, brand Hua Moutai), Ronghe (established in 1879, brand Wang Moutai) and Hengxing merged into Kweichow Moutai Factory, a state-owned enterprise owned by the newly formed Communist government. Hengxing, founded in 1929 by Zhou Bingheng as Hengchang, was sold to Lai Yongji from Guiyang in 1941. From then onwards the Lai family, along with the Hu and Wang family, started to dominate the market in Maotai town.

From the pre-1952 period only a handful of bottles are left, on various auctions these achieved prices varying from $300.000 to 1.600.000 USD.

This is one of the very few surviving bottles Lay Mau, distilled and bottled by the Lai family in their Hengxing distillery. The most expensive Moutai ever sold was a Lay Mau, said to be from 1935 which we seriously doubt as this name wasn't used until 1941 when it replaced the Hengchang brandname 'Hengxing Shaofang'.

€ 649,995.00 649995.0 EUR € 649,995.00 VAT Included

€ 649,995.00 VAT Included

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    In China, Moutai (or Maotai) is known as ‘the national liquor’. It is made from a grain called red sorghum at Kweichow Moutai Co, Ltd, the country’s most famous baijiu (Chinese spirits) distillery. Maotai is served at all Chinese state banquets and often presented as a diplomatic gift. Moutai is produced in Maotai Town, which is located within Guizhou (Kweichou) Province. Like champagne, only the baijiu  produced in Maotai Town can be called Maotai, and more specifically only the baijiu  produced by Kweichow Moutai Co, Ltd. Other Maotai is called Maotai Town baijiu. Exactly when the first formal liquor production sites in the town of Maotai were established is not known, but one source dates a distilling workshop to 1599 during the Ming dynasty. In the early 1950s, local government merged Chengyi, Ronghe and Hengxing to establish the state-run Moutai Distillery. Since then, it has undergone multiple expansions. Today, the share price of Kweichow Moutai Co, Ltd continues to rise. According to a report by Fortune, ‘Maotai baijiu’s fiery flavour and potential to appreciate in price is driving blistering demand. That in turn has pushed its market value to more than $145 billion, well past British whisky giant Diageo Plc.’
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