Kweichow Moutai 1968 Big-Leaf Kuihua
In 1968 the Revolutionary Committee of Kweichow Moutai Distillery announced the replacement of the Feitian export label by a new logo depicting a sunflower. The initial design, nicknamed 'big-leaf sunflower' was almost instantly replaced by a new design, the small-leaf sunflower, which was sold until 1978.
And thus the big-leaf sunflower remains one of the rarest Moutai's on the market; It was not until July 20th 2012 that a bottle was auctioned at the Hangzhou Sirloin wine auction that proved the existence of this rare bottle.
Content 275ml - volume 55% - weight 663 grams
In China, Moutai (or Maotai) is known as ‘the national liquor’. It is made from a grain called red sorghum at Kweichow Moutai Co, Ltd, the country’s most famous baijiu (Chinese spirits) distillery. Maotai is served at all Chinese state banquets and often presented as a diplomatic gift.
Moutai is produced in Maotai Town, which is located within Guizhou (Kweichou) Province. Like champagne, only the baijiu produced in Maotai Town can be called Maotai, and more specifically only the baijiu produced by Kweichow Moutai Co, Ltd. Other Maotai is called Maotai Town baijiu. Exactly when the first formal liquor production sites in the town of Maotai were established is not known, but one source dates a distilling workshop to 1599 during the Ming dynasty.
In the early 1950s, local government merged Chengyi, Ronghe and Hengxing to establish the state-run Moutai Distillery. Since then, it has undergone multiple expansions.
Today, the share price of Kweichow Moutai Co, Ltd continues to rise. According to a report by Fortune, ‘Maotai baijiu’s fiery flavour and potential to appreciate in price is driving blistering demand. That in turn has pushed its market value to more than $145 billion, well past British whisky giant Diageo Plc.’
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