Jameson 2017 St. Patrick's Day
In 2017, Jameson is proud to be working with Steve McCarthy, a Dublin based designer and illustrator.
In Steve’s design he has brought the ‘chance your arm’ story to life with two outstretched hands, exchanging a handshake which is framed by the St. Patrick’s Cathedral door of Reconciliation. On the knuckles of each hand can be found the tattooed words “Sine” and “Metu”, a reference to the people around the world that have been inspired by the Jameson family motto and have etched it upon their skin as a reminder that when you fear a bit less, you live a bit more.
Content 70cl - volume 40%